Marketing & Commercial Strategy
Turning customer insight into business growth.
Connecting marketing, digital commerce, and customer experience through clear strategy and practical execution.
Portrait Nicole, waist-up, warm natural light, camel blazer, soft office plants behind. 1600×1200 WebP, subject right of centre.
Where I add value
Strategy with a clear path to execution.
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Marketing & Growth Strategy
Align audiences, programs, and partnerships with business priorities.
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Customer Experience & Commerce
Translate customer needs into better buying journeys.
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Commercial Strategy & Execution
Connect business goals with practical programs and processes.
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Team Leadership & Alignment
Build capable teams and move shared priorities forward.
Selected work
Experience in action.
A closer look at the challenges, decisions, and contributions behind my work.
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Image Margin-strategy notebook and pen on a desk, coffee, soft daylight.
Case study draft
Aligning incentives with profitability
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Image Laptop on a desk showing an apparel product-listing page.
Case study draft
Improving the digital buying journey
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Image Hand placing sticky notes on a planning wall.
Case study draft
Building marketing programs for growth
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About Nicole
A career connecting marketing, commerce, and people.
My experience spans marketing leadership, sales operations, and digital commerce. I bring customer understanding, commercial judgment, and a practical approach to execution.
- 6-person marketing team
- 10-person sales operations team
- Cross-functional commerce initiatives
Future content
Ideas & Perspectives
- Connecting marketing to business prioritiesComing soon
- Identifying friction in customer journeysComing soon
- Measuring success beyond sales volumeComing soon
Let’s connect
Let’s connect.
Explore my experience, discuss an opportunity, or start a conversation.